Engelberg
Engelberg 8K: the golden palette
+27% — penetration of the new line · +41% — awareness of the new line
Task
Raise penetration of the new premium Engelberg 8K PVC window line by 30% in 6 months.
Solution
Insight: premium buyers want to stand out and own exclusive things, and gold stands for success. We showed the value of 8K through a film and key visual and produced an exclusive “gold” profile palette that later joined the range.
Channels
TV, outdoor, digital, magazines, BTL, indoor TV in beauty salons and restaurants
Results
+27%penetration of the new line
+41%awareness of the new line
3developers bought the line for residential complexes
Campaign materials
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