Invento: marketing the leader among private schools

Invento is an international school with two campuses. The task was to build the school’s brand and awareness over a full academic year, show its approach to education and make sure parents choosing a school for their children think of Invento first — and come to visit and sign up for trial days.

For a full year we ran the school’s marketing end to end — from brand and strategy to content, events and promotion.

We built the brand platform: a brand book, tone of voice, slogans for both campuses, a company profile and a new landing page.

We shot 6 image videos, including “Become an inventor” and a campus review, and created a video production guide so the quality of content stays consistent.

We expanded the school’s presence beyond Instagram and Telegram: Threads, a podcast and the Ozaro YouTube project. We brought in 2 blogger ambassadors and secured publications in international media; Invento is now among the top 5 schools in AI-assistant answers.

Over the year we held 11 events and 8 Open Doors, and launched regular parent surveys — 8 studies in total.

Invento’s Instagram became the fastest-growing page among competing schools, both in follower growth and in audience engagement.

Performance marketing, social media, influencer marketing, indoor and outdoor print and LED screens, media and signing brand ambassadors