PANDORA: Low Budget Ad Campaign

Double sales versus the same month last year within 30 days and raise the basket to 4 items per receipt.

We built the campaign on three mechanics, each covering its own part of the goal.

An X-mas sale of −30% on past collections gave people a strong reason to visit the store right now and brought in new buyers.

The “Holiday gift set” at an exclusive price is a ready-made gift of several pieces that helped increase the number of items per receipt.

The new holiday collection under the message “Gifts to make her sparkle” carried the emotion and positioned Pandora as the main New Year gift.

The mechanics reinforced each other: the sale drove traffic, while the collection and gift sets raised the average receipt.

The ad budget for this activity was minimal, so we worked first and foremost with the existing customer base in our CRM. On social media we set up a lookalike (LAL) campaign based on the profiles of our current audience and drew similar users into buying, while bloggers built trust in the brand and encouraged quick purchases.

Digital performance, bloggers, Telegram, store VM, CRM mailing to the contact base, social media