Uzum Bank × Makro cashback

Uzum Bank launched a joint cashback programme with the Makro supermarket chain. The task was to communicate a simple benefit: pay for your usual Makro shopping with Uzum Bank and get up to 9% cashback — and to motivate people to download the app and start paying with Uzum.

We made a short 15-second spot built around one clear idea: you can save on what you already buy every day. The mechanics are shown in numbers — 2.5% comes back as real money to Uzum Bank and up to 6.5% through Makro — and the final call to action leads to downloading the Uzum app.

To spread the message, we launched several channels at once: offline POS materials in more than 50 supermarkets, TV advertising, outdoor advertising and targeted ads.