Naming and brand platform
We create the name and check that it is available. Based on research, we build the brand platform: positioning, mission, vision and values, tone of voice, brand architecture and archetypes.
Services
From scratch to the marketing strategy and annual plan
Discuss a project →We build brands and strategy: from the name and identity to the annual marketing plan and the budget behind it.
We create the name and check that it is available. Based on research, we build the brand platform: positioning, mission, vision and values, tone of voice, brand architecture and archetypes.
We create the logo, visual identity and the rules for using them — so the brand looks consistent, stands out from competitors and is easy for customers to recognise.
We define audiences and segments, channels and key messages: what to say, to whom and where to get the key idea and all of the brand’s advantages across to customers.
We lay out the year’s activities and calculate the budget and KPIs — so it is clear where, when and how much to invest.
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