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Services

Brand & strategy

From scratch to the marketing strategy and annual plan

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We build brands and strategy: from the name and identity to the annual marketing plan and the budget behind it.

What’s included

Naming and brand platform

We create the name and check that it is available. Based on research, we build the brand platform: positioning, mission, vision and values, tone of voice, brand architecture and archetypes.

NamingName checkPositioningMission & valuesTone of voiceArchetypes

Identity and brand book

We create the logo, visual identity and the rules for using them — so the brand looks consistent, stands out from competitors and is easy for customers to recognise.

LogoVisual identityGuidebookBrand book

Marketing and communication strategy

We define audiences and segments, channels and key messages: what to say, to whom and where to get the key idea and all of the brand’s advantages across to customers.

Marketing strategyCommunication strategyCommunication planAudiencesSegments

Annual plan and budgeting

We lay out the year’s activities and calculate the budget and KPIs — so it is clear where, when and how much to invest.

Annual planBudgetKPIMedia mix

Tell us about your project

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